Business World Buzzing Over Hot Pepper Nasal Spray

SiCap Industries, makers of the world's first hot pepper nasal spray (known as the Sinus Buster), got a huge boost from the Wall Street Journal when the fledgling company was featured in an article last week. SiCap's innovative pepper nasal spray already had the reputation of being a breakthrough in sinus and headache relief, but thanks to the Wall Street Journal profile, Sinus Buster is well on its way to becoming a heavyweight player in the multi-billion dollar sinus and headache market.

Altamont, NY July 28, 2004 --

The world's first natural hot pepper nasal spray has been wowing the medical community since its' official launch less than a year ago, but now this "pepper marvel" is taking the business world by storm as well. Known as perhaps the world's best sinus and headache remedy, the Sinus Buster is quickly gaining the respect of physicians and researchers throughout the world, but a recent article in the Wall Street Journal has launched this fledgling natural supplement company from the basement to the boardroom in one fell swoop.

It all happened last week when the Wall Street Journal ran a sizable article in their personal health section. The article praised the Sinus Buster as an innovative and effective product that appears to have a very bright business future. SiCap officials say the response was tremendous.

"We get lots of media attention because the sinus buster really works. And we've had some great hits as far as t.v and radio news coverage, but to get in the Wall Street Journal is a spectacular step to say the least. This is the most respected newspaper in the land, and everyone who's anyone in the business world reads it. When your company gets in the journal, it's like you've really arrived," says Wayne Perry, president of SiCap Industries.

Since the Journal article ran, SiCap has been inundated with new customers from all over the world, and they've also received lots of investor inquiries. As a privately held operation, SiCap Industries has set aside a certain percentage of the company for a possible injection of venture capital aimed at expanding in order to keep pace with their tremendous growth.

"It's a strange time for a company our size. We've pretty much blown up overnight, and now we're bursting at the seams. The iron's hot for us to strike the national advertising scene. Up to now we've never really advertised. It's all been through word of mouth, and yet were gaining a reputation all over the world," says Bob Haines, VP of Manufacturing for SiCap.

During the past 8 months, the Sinus Buster has grabbed the attention of both the media and the medical community -- not to mention, the public. In late December of 2003, SiCap was selling a mere 50 units per week, but today the company is moving an average of one thousand units weekly.

"It's because the sinus buster really is a breakthrough. I dont care if it's chronic sinus problems like infections, sinusitis, allergies or chronic headaches like migraines, clusters, sinus headaches and even pre-menstrual headaches. The sinus buster is the answer for thousands of people who have never been able to get relief, and that to me is a miracle. We have a billion dollar product here, and the advertising possibilities are incredible. We've already produced and tested a radio spot and a tv spot. Both of them have been extremely effective in our regional test markets, and we're ready to go national. But to do a national campaign the right way, you need to spend at least a million dollars and that's a small campaign. But with a campaign that size we'd be moving about 20 million dollars of product, and with our repeat customer base of 70%, we'd expect to reap another 10 through 14 million dollars every two months after that from the same group of customers without them ever seeing another ad," boasts Perry.

Estimates show that there are close to 70 million Americans with chronic sinus conditions, and another 30 million Americans with chronic headaches of various kinds. Furthermore, there are at least one billion similar sufferers throughout the world, and the Sinus Buster has already started to crack the worldwide market.

"Direct international orders make up about 6% of our business, but we also have a European distributor whos doing quite well in the UK and Holland. Once we get our national ad campaign up and running for a while, we plan on also producing commercials in various languages to promote our worldwide operation. It makes sense to help our overseas distributors reap a larger profit because that means theyll buy more product. It's as simple as that," says Perry.

With sales growing by more than 1,000% in a mere six months, it seems this "little company that could," really can. In less than a year, SiCap Industries has moved from being a tiny "start-up company" into being profiled by the world's most respected business newspaper the Wall Street Journal.

To learn more about the Sinus Buster and SiCap Industries, visit the company website at (www.sinusbuster.com).

Samples and media kits are available for qualified media and medical personnel via the contact information provided with this release.

# # #